Product Design & Content Systems

Paramount+ LPD, Content Systems February 2022 - Current

Enterprise experience Design across Paramount+ and Pluto TV, delivering scalable workflows and enterprise-grade tools; partnered across initiatives to drive system alignment and define long-term strategies for global workflows, including localization and multi-market needs.

Figma expertise in advanced prototyping, auto layout, variables, responsive components, and shared libraries; built and maintained design systems that enabled consistent, scalable UI/UX patterns across multiple streaming brands.

Cross-functional collaboration with Product, Engineering, Data Science, Research, and Operations teams; facilitated alignment across stakeholders, connecting user needs, business strategy, and technical constraints while driving cohesive, system-level solutions.

User testing and research including usability studies, stakeholder workshops, and journey mapping; applied evaluative methods to translate insights into actionable design improvements.

Streaming media product design for enterprise workflows; integrated multiple brands while balancing global requirements and business goals.

Leveraged AI-assisted workflows (e.g., prototyping, pattern generation, and design exploration) to accelerate design iteration and improve scalability of design systems across multiple streaming brands.

Design systems management at scale, creating reusable components, and consistent interaction patterns in Figma; optimized design-to-engineering handoff across platforms.

Managing ambiguity and complexity in enterprise; navigated shifting priorities, tight deadlines, and evolving global business needs while delivering high-quality solutions for large-scale launches.

Ford Motor Company SPD/Design Director | October 2019 - February 2022

Created detailed wireframes and prototypes, user interface designs, user flows, and design specifications for cross-functional teams, including Department Leads, Stakeholders, Product Owners, Product Management, and Engineering.

Worked directly with software engineers to deliver software products with Data Analysts and Data Scientists.

Facilitated User Acceptance Testing (UAT) on all GDI&A Data Products.

Maintained and created Design Language Systems on all new GDI&A Data Products.

Worked directly with stakeholders to understand product needs and brainstorm solutions.

Lead Product Design initiatives on multiple release cycles

Responsible for the end-to-end design of three personalized marketing, data-driven products in a year span which generated millions in revenue.

Led and mentored UX/Product Designers on User-Centered Design Methodology and Design Thinking to deliver designs that aligned with business needs.

Identified testing methods to conduct usability testing, validating user experience designs and user needs.

Developed research plans to gain user insights (collecting user suggestions and observing 10+ users), to inform strategy, and to enhance designs-in-progress.

ADP Senior Art Director | November 2013 - October 2019

Spearheaded visual designs, client and business strategy, design patterns, and user experience (UX) solutions while managing projects simultaneously.

Developed 17 desktop, mobile, tablet, and responsive interfaces to appeal to consumers by collaborating interdepartmentally with designers and product managers.

Designed visual concepts, product prototypes, user flows, and journey maps for Buick, Cadillac, Chevrolet, GMC, Nissan and Volkswagen to detail work process, guaranteeing transparency between internal teams and clients.

Evaluating interactive prototypes to create products deemed satisfactory by both executives and customers.

Education Central Michigan University (BAA)

Core Competencies: Product Strategy & Vision, Responsive Design, Prototyping, User-Centered Design Process, User Research & Usability Testing, Interaction & Visual Design, Design Systems & Scalable Enterprise UX, Cross-Functional Collaboration (PMs, Engineers, Data Science), Data-Driven Decision Making , Complex Enterprise Workflows, Agile Iteration & Management, Empathy & Inclusive Design (Accessibility, Global Audiences).